PAULA KREUGER

My personal project, drawing 100 pencil portraits from facebook and instagram friends, from 2021 to 2023.

Complete project on Instagram: @100daysofpaula

Book on sale at: https://www.blurb.com/b/12325042-meaningful-connections

Redesign and full migration of Minmote.no, Norwegian site for fashion and beauty news. Launched in June 2021.

Product Designer

Redesign and full migration of Godt.no, Norwegian site for recipes and food related news, owned by VG.
Launched in June 2020.

Product Designer

Design foundation for 6 new verticals has been rolled out on Aftonbladet, aiming to increase engagement, SEO traffic, attract new user groups and create new revenue opportunities.

The result is the design of two templates that can be applied to new verticals with low development effort.

Product Designer

Redesign and full migration of Tek.no, Norwegian site for Tech related news and reviews. Launched in October 2019.

Results: Improved affiliates widgets (Prisjakt) with increased conversion quality and new revenue opportunities. All time high revenue record already in the first time of launch.

Biggest challenges:

• Working with a team located in 3 countries (Norway, Sweden and Poland)

• Short time to deliver the first ideas, as the project was already on going when I joined (without a designer in place)

• User testing in a different language and culture, remotely

• High complexity of needs in review articles, e.g. tables, specifications, scores, affiliates

Product Designer

Structured data + redesign of Aftonbladet Mat&Dryck recipe pages and frontpage.

Results:

• Increased SEO traffic to Mat&Dryck section (+400% in 12 months), user engagement (+10%) and women reach (+10%)

• Improved experience by offering features like rating, portions and browsing by recipe theme (user needs findings via interviews).

• Increased weekly stickiness and scroll depth on frontpage. - Ad placement moved from below navigation to below the lead as an experiment ( based on user insights) had such good results that became the standard in other parts of the site, including Aftonbladet’s frontpage.

Product Designer

I was brought into Allihoopa in 2015, to take it from a music player into a global collaborative music-making platform and community.

Allihoopa integrates music-making apps making it possible to drop and pick up any song on mobile and desktop, creating a hassle free way of collaborating.

The service has a web version (mobile and desktop) and since Feb 2017, an app version. Allihoopa also includes the beat making app Figure and the vocal recorder Take.

I’ve started writing an article about the evolution of Allihoopa, check out the draft on Medium and leave feedback.

Product Designer

As part of the strategy to simplify the onboarding and create a simple and straight forward way for new users to make music, we created ARIA - Audio Recorder in Allihoopa, also known as the recording button available in the app music player.

We had several iterations on this project - in other words, we failed fast. Therefore, we were also able to quickly make changes and increase the number of recordings and drops significantly.

The recorder included effects, to help users sound better or simply have fun (Monster and Chipmunk effects are actually quite popular) and also a lyric pad, with random lyrics to help unblock creativity. The goal was to help users understand the Allihoopa concept, make music without downloading another app and serve as a transitional app to those interested in using Take app. It became popular with young rappers, so in the latest version we included effects tailored for them.

The Allihoopa App was launched in February 2017, bringing the service even closer to people’s pockets. We are now able to include push notifications and users could use the player on the go. It started as a slimmed down version of the web and was continuously updated to create a consistent experience. Early 2018, the app was updated with ARIA, the audio recorder.

Exploration of different layout and themes for an existing music-making app, with the goal of making it fun and inviting for non-music makers. All screens done in one day (quick exercise).

Frontend Development

Implementation and theme customisation for Koja Agency, a literary agency in Stockholm, specialised in books for children. Fall 2016. www.kojaagency.com

Design and Development

BA.BO.KO is an online art gallery specialised in picture book art, selling originals and prints.

I’ve created the logo, design and implementation. With amazing illustrations, it was clear from the start that the website design should be minimal.

Frontend Development

When the City of Helsinki was elected ‘World Design Capital‘ for 2012, they invited hasan & partners and Perfect Fools to help attract attention to Helsinki as a design center by spreading the word about the importance of design.

We then created Kauko (Finnish for "remote control"): "A seemingly normal café serving normal coffee, but with an important twist – its furniture, service and atmosphere can be remotely controlled via a website in real time.

For this project, I've worked together with the design team on the UX Design and developed Perfect Fools first responsive website. I had just returned from Frontend 2011 Conference in Oslo, highly inspired by a massive amount of talk about Responsive Design, which was quite new at that time. I must admit I was quite happy to be able to put it in practice and at the same time, in a very unusual way, turning a website into a mobile remote control!

Kauko won a few awards: 
 Gold in Guldägget Sweden 2013
 3 shortslist in Cannes Lions 2012 
 The FWA Site of the Day
 Cresta Silver
 Epica Silver
 Digital Marcom gold
also featured on TIME website and reported by BBC.

Frontend Development

Personal website for Pete Davis, music producer based at Stockholm, Sweden. Design by Charlotte. VISIT WEBSITE: www.petedavismusic.com

Frontend Development

Brand platform for in a range of European Markets, from Benelux to Germany. Frontend lead and developer, this site was challenging in terms of adapting its interactivity across devices, specially the expand/contracting grid, requiring custom build solutions.

Frontend Development

Frontend development for LIDLs summer campaign in Finland, in collaboration with Hasan & Partners. The design is responsive, and works across all devices. CMS built with Symfony (Twig as templating system).

Tech Lead

Campaign hosted inside the .com site, featuring the Fall Winter Collection. My first Tech Lead role, assuring through a detailed interactive prototype and specification, that the site would meet the requirements from our team and the brief, which had a strong focus on performance. Development was done by a third-party agency in Germany and the final code implemented by the Swarovski team in Switzerland.

The biggest challenge was to create a lightweight single-page (part of the requirements) featuring around 50 products, backstage photos and videos, that could be updated throughout the season in a low cost way. The solution was to build the page in modules, host videos on Youtube, load images below the fold on scroll, keep animations simple, to name a few.

Creative Development

An one month global campaign, during September 2012, where Swarovski brought the ‘Kingdom of Jewels‘ to women in 15 cities, from Sao Paulo to Shanghai, celebrating the brand’s Fall/Winter collection.

I've worked on the creative debrief, created the user experience together with the Art Director Viktor Wätterbäck from Perfect Fools and developed with love every pixel from desktop to mobile. This project made me proud and it is a good example of how a strong and integrated team can push the bar. Unfortunately, as it was a one month campaign, it is no longer live.

Creative Development

An one-click Facebook application, that generates a custom-made personal add showing your most sparkling self. Additionaly, you could choose between 3 moods: Romantic, Adventurous and Funny.

Besides being responsible for frontend development, I am proud to say I put in use years of reading horoscopes, and created a clever system that matched birthdays with facebook user information, to generate a description that would most probably match the users personality. And it worked!

Frontend Development

Tweetphony is a symphony crafted entirely by tweets based on letters associated with music notes, and compiled from the best and most interesting tweets submitted via the campaign site, which features a digital piano interface.

 Won a Webby Award in 2013, Entertainment Category.

Read more about the project at Perfect Fools.

Frontend Development

Drupal theme development for the Converse Brand European market. Main challenge was to integrate the new Drupal site to the Wordpress Blog, in a seamlessly way for the user. The google maps was also fully customized to meet the design requirements - quite innovative for 2010!

UX Design and Frontend Development

Work done during my internship, created by Ester Stockholm and Perfect Fools. A campaign site for Unionen (Swedish Workers Union), that uses distorted text-to-speech voices and a selection of pre-filmed character silhouettes and backgrounds to create unique videos from each visitor’s own story.